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Our Story

Palmflower was born from spending one too many nights wearing a sports bra under an old t-shirt to bed or feeling the need to put on a bra first thing, even on a lazy Sunday morning. 

After failing to find what I was looking for locally and sharing my frustration with friends, I discovered I was far from alone in the quest for stylish, supportive sleepwear and so the Palmflower journey began..


Inspired by lounging on holidays in beautiful places and thoughtfully designed in Australia for Australian women, the key ingredients of Palmflower are -

COMFORT - Ultra soft, breathable fabrics that drape beautifully and are a dream to wear.

STYLE - Feminine, floaty silhouettes that flatter those gorgeous curves & fresh, resort inspired prints.

SUPPORT - Integrated soft bra, featuring bilateral pockets for prosthesis and removable soft shaping.

VERSATILITY - Fit for the bedroom and beyond. Pieces designed to sleep, lounge, even travel in style. 

SUSTAINABILITY - Palmflower's environmental and ethical footprint is very important to us, which is why we choose sustainable Lenzing Modal yarn to create our signature cloth. And our collection, designed in Australia, is made using ethical manufacturing partners that ensure fair working conditions for their employees. 

COMMUNITY - Palmflower’s aim is to make all women feel and look wonderful, which is why we have included bilateral pockets in our bra design to accomodate post surgery prosthesis.

We feel strongly about womens health and wellbeing, especially the fight against Breast and gynaecological cancers. $1 from every item sold goes directly to pinkribbon to help fund research and prevention.


We hope you love wearing our first collection as much as we do and would love to hear your thoughts on how we’re doing and what you would like to see from Palmflower in the future.